Client: I love the headline but can’t you make it more….punchy.
Me: I don’t think it’s going to get more punchy than ‘We Buy Gold’.
Client: I want more with less!
Me: ‘Sell Gold’
Client: No, I absolutely hate that. The last one was better, just make it punchy. I want it to pop off the…
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stop for breath.
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Noobs. They forgot
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